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Working with regional Strategy Directors at the Chicago Razorfish office, we set out to create a deck that would outline several key insights from our agency targeted at executive level decision makers at potential retail clients.
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We decided to marry the book stylistically to a Global Report, Digital Dopamine, that Razorfish had released the year prior while making some stylistic updates to better target the retail audience.
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The design was so well received that the scope of the project was expanded twice. First, from a deck to a printed book and second to a global piece from a regional one.
PROJECT INFORMATION:
CLIENT: RAZORFISH
ROLES: LEAD DESIGN, ILLUSTRATION
CLIENT: RAZORFISH
ROLES: LEAD DESIGN, ILLUSTRATION