Right away, our team hit the ground running doing research on several best-in-class annual report sites from within and outside the hardware sector. We set out early on to create a site that would stand head to toe with some of the coolest AR sites online.
One of the first recommendations we made to the client was to include a conversational video with CEO John Venhuizen in addition to the standard CEO letter. The video serves to put a human face on the Ace financial story as well as acting as shareable "nugget" of content that summarizes Ace's year in a warm, friendly manner.
Utilizing elegant CSS transitions, parallax animations and interactive charts and infographics, we created a site that was immersive and entertaining, telling the Ace story from a variety of different perspectives.
As the user scrolls down the homepage content elements animate into the frame, activating a deeper level of engagement and regard for the different datapoints and their relationships to each other.
CLIENT: ACE HARDWARE
ROLES: STRATEGY, ART DIRECTION, CONCEPT, MOTION DESIGN, PROTOTYPING
