An important visual aspect for the business was the newly created Anthem logo referred to as "the wedge" internally. Creating moments of interplay between the angle of the logo and interface elements on the site was a very important want.
Another important point of emphasis for the business was the idea of the agency Creating, Elevating and Amplifying shopper desire for brands. Using the wedge motif, I created some playful animated elements to highlight those points visually.
The wedge is repeated often, used in some situations to illustrate common agency site elements such as the office locator seen above.
PROJECT INFORMATION:
CLIENT: ANTHEM
ROLES: LEAD DESIGN, UX
CLIENT: ANTHEM
ROLES: LEAD DESIGN, UX
