![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/79ec36d20a3832321f620fd2750fcdc9/d98a9251c3b905d6f84538ba_rw_1200.png?h=c402384cb7ca9aa6ab210dbef1f0a89b)
For our signage we focused on the button itself, using visual metaphor to express the "magical" qualities of the feature and it's connection to the content that the user loves.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/79ec36d20a3832321f620fd2750fcdc9/d67a5d9fa0d74716a9592a2e_rw_1200.png?h=7212c585734c9bc5c6e34fb99dec1916)
Finally, our team defined several different potential narratives using different demographics and personas to illustrate how different types of customer would engage and interact with our kiosks and software.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/79ec36d20a3832321f620fd2750fcdc9/12b8fc9f0e4b13f3fd768b42_rw_1200.png?h=18c6ab3401f099ee5df5d0f201dc6723)
PROJECT INFORMATION:
CLIENT: BEST BUY
ROLES: CREATIVE DIRECTION, UX
CLIENT: BEST BUY
ROLES: CREATIVE DIRECTION, UX