GOOGLE CHROMECAST

BEST BUY WAS LOOKING FOR AN IN-STORE EXPERIENCE THAT WOULD HIGHLIGHT THE POWER OF GOOGLECAST FUNCTIONALITY THROUGH CLEVER SIGNAGE AND DEMOS.

Art Direction, Illustration, Writing

For our signage we focused on the button itself, using visual metaphor to express the "magical" qualities of the feature and it's connection to the content that the user loves.

Finally, our team defined several different potential narratives using different demographics and personas to illustrate how different types of customer would engage and interact with our kiosks and software.