THE PAINT STUDIO: 2018 TRENDS

Ace Hardware wanted to produce a slick webpage to show off their new Clark + Kensington signature paint palettes for 2018. Our team delivered by creating a beautiful and highly interactive experience to increase consideration fo Ace Hardware in this market.

Art Direction, UI/UX, Prototype, Motion Design

To help immerse users in the lifestyle and emotional resonance of the different 2018 Trend palettes we used a substantial amount of parallax animation and transitions along with slick background videos to really help show the palettes in action and emphasize the different moods they can create.

PROJECT INFORMATION:
CLIENT: ACE HARDWARE
ROLES: CONCEPT, MOTION DESIGN, PROTOTYPING.