![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/79ec36d20a3832321f620fd2750fcdc9/610e0f7c-2e1c-4eab-b9ba-a3c544795ebf_rw_1200.png?h=22488b0ba2469958825708ff17d2b3dd)
The client ask for this site design was to update the very outdated live site and also create a more mobile friendly experience for users. I utilized Sketch and Invision to develop the look and feel in close collaboration with the client side team, reacting quickly to feedback in a clickable wireframe.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/79ec36d20a3832321f620fd2750fcdc9/c526a625-a7f4-4736-88b7-087515340812_rw_1200.png?h=83cb306b626fdc72184e7e25462ae3a1)
Laying styling and design onto the wireframe itself helped avoid "surprises" at design review. We used a narrative/editorial structure to really tell the story of Ace Hardware and also give the site plenty of room to grow.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/79ec36d20a3832321f620fd2750fcdc9/89d26c96-2636-41bf-9d6e-3c294417a6d1_rw_1200.png?h=1eba631fcb89f5f2667ec7ef527f9e09)
Delightful illustrations and animations help to bullet many of the points of the Ace story and value proposition throughout the site experience.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/79ec36d20a3832321f620fd2750fcdc9/8cc84bac-8b8c-4ff6-9e84-2b6fcbb42c5a_rw_600.gif?h=a1463ff44544a6187506359a3bd2c56a)
PROJECT INFORMATION:
CLIENT: ACE HARDWARE
ROLES: UX, CREATIVE, PROTOTYPE
CLIENT: ACE HARDWARE
ROLES: UX, CREATIVE, PROTOTYPE