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Starting with the branding of the product itself, I sought to create a logo that highlighted the 3 main features of the app: Consultation, Transaction and Performance Metrics.
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I worked with business stakeholders, product owners and UX team members to create a design system that is flexible across a wide range of devices and solves for many user flow issues in the previous app.
Another goal of our team was to establish a design system that could be implemented on other associate facing applications throughout the organization.
Another goal of our team was to establish a design system that could be implemented on other associate facing applications throughout the organization.
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We accomplished this goal by reacting to user testing and feedback, establishing consistent and standards based interaction patterns and implementing a universal iconography system.
PROJECT INFORMATION:
CLIENT: SEARS HOLDINGS
ROLES: ART DIRECTION, STRATEGY, UX
CLIENT: SEARS HOLDINGS
ROLES: ART DIRECTION, STRATEGY, UX