![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/79ec36d20a3832321f620fd2750fcdc9/5f8d99ae-6479-4f34-86fa-8314a4bbc460_rw_1200.png?h=580041c3b7787f95dd825070370eb906)
I was engaged to create a branding system for candidate for Berwyn, IL 1st Ward alderman Scott Lennon. I merged optimistic forward looking graphics with distinct elements of the candidates personality to create a visually rich and flexible system to be used across print materials and social media.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/79ec36d20a3832321f620fd2750fcdc9/bd86aa50-4ea9-4e96-affe-7d5d1a7155a7_rw_600.png?h=01f55600aa21a74dfa7c138f6bc8c331)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/79ec36d20a3832321f620fd2750fcdc9/8ba57b3e-0641-4ae5-8e38-41f512c70e4f_rw_600.png?h=8d4cd8bc15e4b8d2fa473f90a5341160)
Distinct illustrations and iconography helped bring a sense of fun and optimism to the campaign.
PROJECT INFORMATION:
CLIENT: DEMOCRATIC CITIZENS OF BERWYN
ROLES: CONCEPT, ILLUSTRATION, STRATEGY
CLIENT: DEMOCRATIC CITIZENS OF BERWYN
ROLES: CONCEPT, ILLUSTRATION, STRATEGY