ACE HARDWARE: FRANCHISE SITE

In 2017, I lead the complete redesign of MyAce.com a portal for potential investors.

The client ask for this site design was to update the very outdated live site and also create a more mobile friendly experience for users. I utilized Sketch and Invision to develop the look and feel in close collaboration with the client side team, reacting quickly to feedback in a clickable wireframe.
Laying styling and design onto the wireframe itself helped avoid "surprises" at design review. We used a narrative/editorial structure to really tell the story of Ace Hardware and also give the site plenty of room to grow.
Delightful illustrations help to bullet many of the points of the Ace story and value proposition throughout the site experience.
PROJECT INFORMATION: 
CLIENT: ACE HARDWARE
ROLES: UX, CREATIVE, PROTOTYPE

MORE PROJECTS

HOME DEPOT: RENOVATION SITE
2014
GAME ON: UI/UX
2014
ACE HARDWARE: THE PAINT STUDIO
2017
DISH NETWORK: UX
2016
SHOPSEARS
2014
RAZORFISH: RETAIL POV
2015
SEARS CONCEPT STORES
2014
OMMEGANG: IRON THRONE
2013
DISH NETWORK: ANIMATED SOCIAL POSTS
2016
BENGAY - GENX DIGITAL
2015
TOP