Starting with the branding of the product itself, I sought to create a logo that highlighted the 3 main features of the app: Consultation, Transaction and Performance Metrics.
I worked with business stakeholders, product owners and UX team members to create a design system that is flexible across a wide range of devices and solves for many user flow issues in the previous app.

Another goal of our team was to establish a design system that could be implemented on other associate facing applications throughout the organization.
We accomplished this goal by reacting to user testing and feedback, establishing consistent and standards based interaction patterns and implementing a universal iconography system.
PROJECT INFORMATION: 
CLIENT: SEARS HOLDINGS 
ROLES: ART DIRECTION, STRATEGY, UX

MORE PROJECTS

HOME DEPOT: RENOVATION SITE
2014
ALDERMAN SCOTT LENNON: BRAND IDENTITY
2016
BENGAY - GENX DIGITAL
2015
HAVAS: SHOP YOUR WAY
2016
DISH NETWORK: ANIMATED SOCIAL POSTS
2016
ACE HARDWARE: FRANCHISE SITE
2017
DISH NETWORK: UX
2016
RAZORFISH: RETAIL POV
2015
SEARS CONCEPT STORES
2014
OMMEGANG: IRON THRONE
2013
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