After a brief discovery period, we identified some insights based on competitive analysis to inform what content types would be featured on the redesigned site. Calculators, Tips and Quizzes to help customers plan their paint projects were concepted and developed adding value to the product.
The meat of the new experience is a completely reimagined color browsing engine, delivering on the client ask to allow customers to browse all paint types together regardless of brand.
The final browse experience gives the user a myriad of powerful filtering and grouping tools to create the perfect palette.
PROJECT INFORMATION: 
CLIENT: ACE HARDWARE
ROLES: UX, CREATIVE

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