GAME ON: UI/UX

GAME ON IS AN INTERNAL PLATFORM FOR SEARS AND KMART ASSOCIATES TO TRACK THIER PERFORMANCE IN A WAY THAT IS ENGAGING AND GAMIFIED.

In my first stint at Sears Holdings, I was the lead creative on GameOn and created it's branding and original iteration. When i returned as a Design Principal, I was tasked with helping to reformulate the UX of the site to be responsive and through that process, create a design system that could be implemented on other associate facing applications.
GameOn is similar to fantasy sports site in that there are TONS of metrics and many ways to filter and sort those metrics. My goal was to create design systems and interaction patterns that would allow the site to become responsive with ALL the current functionality intact. Even on devices as small as a phone. To that end, using a mobile first approach was key.
I then worked on guiding the design with a careful eye towards the implications and potential conflicts it would have on other Sears holdings products we wanted to build consistency with.
PROJECT INFORMATION: 
CLIENT: SEARS HOLDINGS 
ROLES: CREATIVE DIRECTION, UX

MORE PROJECTS

ACE HARDWARE: THE PAINT STUDIO
2017
DISH NETWORK: ANIMATED SOCIAL POSTS
2016
RAZORFISH: RETAIL POV
2015
BENGAY - GENX DIGITAL
2015
GOOGLE CHROMECAST
2015
ACE HARDWARE: FRANCHISE SITE
2017
SHOPSEARS
2014
ALDERMAN SCOTT LENNON: BRAND IDENTITY
2016
HAVAS: SHOP YOUR WAY
2016
SEARS CONCEPT STORES
2014
TOP