GAME ON: UI/UX

GAME ON IS AN INTERNAL PLATFORM FOR SEARS AND KMART ASSOCIATES TO TRACK THIER PERFORMANCE IN A WAY THAT IS ENGAGING AND GAMIFIED.

In my first stint at Sears Holdings, I was the lead creative on GameOn and created it's branding and original iteration. When i returned as a Design Principal, I was tasked with helping to reformulate the UX of the site to be responsive and through that process, create a design system that could be implemented on other associate facing applications.
GameOn is similar to fantasy sports site in that there are TONS of metrics and many ways to filter and sort those metrics. My goal was to create design systems and interaction patterns that would allow the site to become responsive with ALL the current functionality intact. Even on devices as small as a phone. To that end, using a mobile first approach was key.
I then worked on guiding the design with a careful eye towards the implications and potential conflicts it would have on other Sears holdings products we wanted to build consistency with.
PROJECT INFORMATION: 
CLIENT: SEARS HOLDINGS 
ROLES: CREATIVE DIRECTION, UX

MORE PROJECTS:

The Mizzerables "Undercover Series" Covers
Red Scare - 10th Anniversary Poster
2016 DC Talent Workshop Submission
The Bollweevils - Tour Poster
SEARS CONCEPT STORES
88 FINGERS LOUIE: T-SHIRTS
RAZORFISH: RETAIL POV
BENGAY - GENX DIGITAL
THE MIZZERABLES: AS I AM
ANTHEM: WEBSITE REDESIGN
Back to Top