I WAS INVOLVED IN EARLY CUSTOMER JOURNEY PLANNING, AND VISUALIZATION FOR SMALLER FORMAT SEARS CONCEPT STORES IN FORT COLLINS, CO. AND KING OF PRUSSIA, PA.
This project called upon a lot of different tools in my skillset as I was doing everything from 3D floorplan mockups, persona storyboards, and conceptual shopping assistant and endless aisle applications.
We designed many digital kiosks and other engagement points in different form factors depending on the customer need.
The other component apart from the visuals was refining the strategy for what the ideal customer experience in these stores would be, and then visualizing these often complicated flows.
PROJECT INFORMATION: CLIENT:SEARS HOLDINGS ROLES:CREATIVE DIRECTION, LEAD DESIGN, STRATEGY, ILLUSTRATION