For our signage we focused on the button itself, using visual metaphor to express the "magical" qualities of the feature and it's connection to the content that the user loves.
Finally, our team defined several different potential narratives using different demographics and personas to illustrate how different types of customer would engage and interact with our kiosks and software.

PROJECT INFORMATION: 
CLIENT: BEST BUY 
ROLES: CREATIVE DIRECTION, UX


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